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KraveBeauty Works to ‘Revolutionize’ Skincare Ingredients Sourcing Practices

The brand is working with a farm in Indonesia to provide sourcing information about tamanu oil.

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By: Lianna Albrizio

Associate Editor

It’s easy to peruse product labels for ingredients that are clean, green and everything in between. However, one K-beauty company is on a mission to educate consumers about the innerworkings of ingredient sourcing practices, from deforestation to ethical concerns.  Operation Tamanu Oil  For direct-to-consumer K-beauty brand KraveBeauty, this journey, like all others, begins with a single step. For the brand, it’s with tamanu oil – a key ingredient in its bestselling Great Barrier Relief....

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